My Brand Book - First Brand Book on ICT Industry

DataWind has expanded its product portfolio with the introduction of the MoreGMax 3G6 Smartphone, with a 6-inch screen priced at INR 5999 (approximately $90 USD). The phablet was launched by the Mayor of Toronto, Canada, John Tory during his visit to India. John Tory also visited DataWind state of the art Hyderabad during his visit. Suneet Singh Tuli, President & CEO of DataWind Inc. said “Today we’ve added a phablet to our lineup with a huge screen that meets the need of people wanting a rich internet experience on their handset”

Bharti  Airtel  today announced the successful completion of the secondary sale of over 190 million shares of its subsidiary Bharti Infrabel representing 10.3%, to a consortium of funds advised by KKR and  Canada Pension Plan Investment Board  (“CPPIB”) The deal has been sealed for a total consideration of over Rs 6,193.9 Crore (approximately $951.6 million), executed at a price of Rs 325 per share. Bharti Airtel  will primarily use the proceeds from this sale to reduce its debt. Following the closure of this transaction, Bharti Airtel’s equity holding in Bharti Infratel stands at 61.7%, and that of KKR and CPPIB would be at 10.3%.... See More

Reliance Communications has launched its innovative ‘Unlimited Plan’ in a new avatar-the ‘Joy of Holi’ offers-with game-changing added data and voice-calling benefits for all new customers. RCOM’s ground-breaking Unlimited Plan, which changed the dynamics of  mobile  recharges in the country last year, now offers additional data & voice-calling benefits across the 4G, 3G and 2G technology platforms-a first by any Indian telco. With this launch, all new 4G customers of Reliance Communications will get best-in-industry pricing, with 1GB of data access offered at just Rs 49, while 3GB of data access can be availed for only Rs 149, along with free and unlimited on-net local and STD calls, valid for 28 days. Regardless of the type of Smartphone or feature phone being used, customers will get best-in-class data and voice services without any additional recharge or membership-across 4G, 3G and 2G. Further, given the diverse needs and preferences of customers, RCOM has also ...

HTC has unveiled the HTC U Ultra and the HTC U Play smartphones in the Indian market. Both the smartphones come with beautifully 3D contoured, liquid surface, adaptive HTC U sonic technology for personalized hearing and a unique combination of MegaPixel and UltraPixel camera technology on the front to provide vivid light, color and detail. Faisal Siddiqui, President-South Asia, HTC said, “The launch of the HTC ‘U’ series marks the beginning of our several exciting launches in India this year. Our focus is on design, quality, HD adaptive audio and Artificial  Intel ligence integration for the discerning customer looking for a premium product with a global appeal”. The HTC U Ultra comes equipped with the dual display, HTC Sense Companion, U Sonic and Voice recognition. The device has BoomSoundTM Hi-Fi edition speakers and camera with 16MP and UltraPixelTM in the front and 12MP UltraPixel main... See More

  The Game Plan A10 Networks looks at marketing strategies to be depending on quantifiable and data-based analytics to drive decisions relating to customer needs and behaviour, new routes to market, new opportunities and strategies for customer engagement. It is less of an art and more of science as it involves harnessing data-driven insights for decision making. In an era of digital disruption that encompasses all aspects of our daily lives, be it at work or at play, three things are increasingly becoming a critical part of high-tech B2B marketing – content, new media and analytics. Creating, curating and distributing content online to attract the target customer demographic is essential to today’s marketing strategy because the buyer’s journey has evolved. Anyone with a blog and an opinion can garner an online following and could well be an “influencer”. Lastly, one cannot forget the importance of analytics – the ability to harness and interpret real-time data to make cons...

Top Ten Brands  We live in a digital age in which the power of innovation to transform our world is all around us. Every year VARINDIA brings its channel leadership survey (CLS) to find out the most admired brands in the Indian IT & Telecom industry that enables our readers to articulate the contribution of their brand along with business results. This annual Readership Survey is conducted in 50+ cities in India, including Metros, A and B class cities in the country. On the basis of the survey result, the top brands and the most admired bands have been chosen, where 15,000 voters have exercised their votes to choose their favourite brand. Since most companies do agree that 80% of their products are being sold by their Partners and VARs, it is very much significant that the partner community must have a giant say in this regard as they are the ones who sell the products to the customers. Additionally, the Survey addresses the strength of the brands inside the organization...

Vodafone has announced the launch of its Vodafone SuperNet 4G service in Bareilly in the presence of Dilip Kumar Ganta, Business Head – UP West and Uttarakhand, Vodafone India. Vodafone SuperNet 4G services has also been launched in Agra, Dehradun, Aligarh and eleven other cultural, educational and tourism hubs. Vodafone SuperNet 4G will soon be made available across several other major towns across the circle by March 2017. The state-of-the-art network will enable Vodafone SuperNet 4G customers to access internet via mobile with speeds across a range of smart devices, including Mi-Fi and dongles. Vodafone SuperNet 4G will significantly enhance the mobile internet experience for customers with faster download/upload of videos and music... See More