My Brand Book - First Brand Book on ICT Industry

Google today announced that it will open a new  Google Cloud  Region in Mumbai and this is expected to be live in 2017. The India cloud region is aimed at offering  Google Cloud Platform  services to Indian developers and enterprise customers. The local region will help make Google Cloud Platform services even faster for Indian customers, enhancing differentiators that are already motivating companies to choose Google as their partner... See More

LeEco today announced the expansion of its e-commerce partnerships to include Amazon India and Snapdeal as part of its multi-platform strategy for its flagship Le Max2. Commenting on the partnership, Atul Jain, COO, Smart Electronics Business, LeEco Indiasaid, “To ensure that more users have access to our Le Max2, we are delighted to announce our partnership with Amazon India and Snapdeal. Through this move, we now have presence on all major ecommerce platforms in India along with our very own LeMall.com.” ... See More

Vodafone India  has launched an unbelievable data offer whereby customers will  pay for 1 GB and get 9 GB free data  for any customers connecting to  Vodafone SuperNet  with a new 4G handset this festive season. As a result, a customer connecting with a new 4G handset can now enjoy 10 GB data at the cost of just 1 GB for up to 3 months. This is being offered in circles where Vodafone offers its own 3G/4G service and can be availed by both prepaid and postpaid customers till December 31, 2016...  See More

ACER today announced  Anushka Sharma , Bollywood’s foremost actress as its brand ambassador. Anushka will feature in the upcoming campaigns – both offline and online for the brand and will endorse Acer’s gamut of revolutionary products ranging from laptops, desktops, ultrabooks and convertible laptops. The new campaign featuring Anushka Sharma will be broadcasted across mediums... See More

Bharti Airtel , India’s largest telecommunications services provider, today announced the launch of a special  4G data pack  that offers free data for 90 days to customers in Delhi. The free data pack is available for Rs 1,495 for existing users whereas new users can avail this offer via first recharge of Rs 1,494. Commenting on the newly launched offers,  Ajai Puri , director -Operations (India & South Asia), Bharti Airtel, said, “At Airtel,... See More

Initial results from the International Data Corporation (IDC) 2016 Global IoT Decision Maker Survey show that the organisations are pivoting away from proof of concept projects to scalable Internet of Things (IoT) deployments that are incorporating cloud, analytics, and security capabilities. 31.4 per cent of organizations surveyed have launched IoT solutions, with an additional 43 per cent looking to deploy in the next 12 months. 55 per cent of respondents see IoT as strategic to their business as a means to compete more effectiv.. See More

Icomera  and  Ericsson  are providing Wi-Fi connectivity onboard 386 of  Deutsche Bahn’s high-speed ICE trains in Germany . The Wi-Fi networks onboard the trains are connected to the radio access networks of all three of Germany’s mobile network operators thereby ensuring excellent connectivity. Since July 2016, Icomera and Ericsson have been implementing and supporting a mobile Internet connectivity solution onboard 386 of Deutsche Bahn’s high-speed ICE trains in Germany.

iBall has launched 4G 8-inch IPS HD display tablet i.e.  iBall Slide Cuboid  at Rs 8,999, a perfect entertainment device with immense possibilities for work, play, browsing and more. Featuring advanced display technology, Jumbo battery capacity, 4G technology and good looks with front-end speakers, the iBall Slide Cuboid aptitudes to deliver sharp experience like its edges, exhilarating you to the core. iBall Slide Cuboid delivers the superior feel and experience with its 8 inch IPS HD screen and resolution of 1280*800 brings vibrancy and flawless display in every single pixel offering a spectacle viewing from any broad and narrow angles.... See More

Vodafone has announced the launch of its  Vodafone SuperNet 4G services  in Rohtak. Sakshi Malik , the  RIO 2016 bronze medal winner  was also present at the launch as the chief guest. The launch in Haryana follows the successful launch of Vodafone SuperNet 4G services in Kerala, Karnataka, Kolkata, Delhi & NCR and Mumbai. Built on the efficient 1800 MHz band, this state-of-the-art network will enable Vodafone SuperNet 4G customers to access internet via mobile with speeds across a range of smart devices including Mi-Fi and dongles. Vodafone SuperNet 4G services can be readily accessed from 4G enabled handsets offered by leading smartphone manufacturers and available across the country... See More

Around 70 companies have applied for  Virtual Network Operators license  to  Department of Telecommunications (DoT) , government of India. According to industry insiders, the list of 70 companies does not include any large corporates but majority of VNO applicants are interested in starting ISP services. On the operator front, BSNL has shown active interest in joining hands with VNOs as it will help in extending its network to new customers and also help in increased capacity utilization of its mobile network. Initially Datawind and Oxigen had shown interest for virtual network operators license but  VARINDIA  could not confirm whether they applied for VNO license. In June, the  DoT  had issued guidelines for grant of Virtual Network Operators license to be finalized in 60 days. As per the guideline there was no restriction on the number of virtual network operators license per service area and the license was to be issued on a non-excl...