My Brand Book - First Brand Book on ICT Industry

NetApp has announced a special offer for buyers of select NetApp all-flash systems, with a guaranteed 3X increase in enterprise database performance compared to that of traditional, non-flash disk-based systems. “Speed is now a clear differentiator for businesses of all types. Customers can add NetApp all-flash systems as a low-risk means to dramatically accelerate performance, with payback on their investment in as little as six months. Our 3X Performance Guarantee is appealing to enterprises with competitive systems coming off warranty or those doing data center consolidation to prepare for hybrid cloud,” said Lee Caswell, Vice-President, Product, Solutions and Services Marketing, NetApp..... See More

Intel Security Group (ISecG) has roped in Venkat Krishnapur as Head of Operations for its India Engineering Centre. In his new role, Venkat will lead R&D and innovation effort in India, by leading a team of over 1,000 R&D engineers as well as continue to maintain his role as Head of Consumer Engineering at ISecG India. He replaces Anand Prahlad who has moved on from Intel Security to pursue other career interests. Venkat possesses over three decades of work experience in the field of technology and has been associated with McAfee’s India Engineering Center for more than 12 years now. He joined McAfee (now Intel Security) in 2003 and since then has been at the forefront of building both Consumer and Enterprise teams. He has also been instrumental in driving innovation in Consumer and mobile security business units supporting projects and process initiatives both locally and globally. Additionally, Venkat also led the Intel Education Digital Wellness Program as...

Big Data Gaining Prominence with rise of e-Commerce Business K V Jagannath CEO & MD – Choice Solutions “Information technology is just made an enabler with Social media driving better customer engagement in all aspects of business and it has become paramount importance in B to C business which has high brand value and commercial worthiness. This has added to existing challenges which were there during conventional or traditional style of conducting business of B to B. With e-commerce getting its due importance in the corporate and among consumers, as part a consumer strategy many organization patterns are being evolved on a minute by minute basis with millions of choices and big data getting paramount importance, as every customer is looking for his share of personal interest being addressed. Only a handful of organizations with deep pockets and IT as a strategy are able to invest to ensure to meet customer needs. The next big challenge is the skill in the mark...

Creative Peripherals has rolled out its own brand “Smart” and announced its first 3G tablet – SMART SQ718 3G. This voice calling tablet is empowered with Quad Core processor and Android 4.4 with sleek and lightweight design at a very attractive price. Ketan C. Patel, CEO, Creative Peripherals, said, “We are very excited at the launch of Smart tablets. We are launching ‘Smart’ to address the young generation, who are our largest constituent of digital age today. We are very confident that Smart will impress everyone with its superior quality and innovation. Creative Peripherals has been chosen to take Smart across all key 15 tier-I and -II markets across India. The growing aspirational class of young India will find the product within their reach – geographically as well as economically!”… See MOre