My Brand Book - First Brand Book on ICT Industry

The smartphone offers a Dual-SIM card with 1,700 mAh Li-Ion removable battery and runs on Color OS 2.0 based on Android 4.4. The OPPO Joy Plus uses a 4-inch screen with a compact body that measures 124mm × 63mm x 9.9mm, weighs 125g and has 480*800 234PPI.   Joy Plus has Sony Second-Generation stacked CMOS camera sensor. It offers a plug-in platform which provides an intuitive pick-up and play format for you to turn your photos... .See More

OPPO has announced the launch of OPPO Joy Plus in the Indian market. Inheriting the distinguishing design and features in an uber stylish frame, Joy Plus is targeted at the mid-range market. Commenting on the new launch, Tom Lu, CEO, OPPO Mobile India, said, “Our aim at OPPO India is to provide our customers with groundbreaking technology at affordable prices. The smartphone market in India is constantly evolving and we intend to reach across sections through our budget smartphone – Joy Plus. We are looking at aggressive market penetration this year and we are confident that Joy Plus, packed with the latest features, will provide our customers more personal and reliable mobile experience.”   The smartphone offers a Dual-SIM card with 1,700 mAh Li-Ion removable battery and runs on Color OS 2.0 based on Android 4.4. The OPPO Joy Plus uses a 4-inch screen with a compact body that measures 124mm × 63mm x 9.9mm, weighs 125g and has 480*80...

OPPO has announced the launch of OPPO Joy Plus in the Indian market. Inheriting the distinguishing design and features in an uber stylish frame, Joy Plus is targeted at the mid-range market.   Commenting on the new launch, Tom Lu, CEO, OPPO Mobile India, said, “Our aim at OPPO India is to provide our customers with groundbreaking technology at affordable prices.... See More  

Nikon India has announced the COOLPIX Spring Series 2015. The new additions to Nikon’s comprehensive lineup of compact cameras offers pure photography pleasure and are designed to impress and inspire. On the announcement, Hiroshi Takashina, Managing Director, Nikon India, states, “We are highly elevated with our new COOLPIX Spring Series 2015. The latest models have competencies to make your photos truly unique, and are ideal for every occasion.... See MOre

Nikon India has announced the COOLPIX Spring Series 2015. The new additions to Nikon’s comprehensive lineup of compact cameras offers pure photography pleasure and are designed to impress and inspire. From ultra high-power zoom like never before, to staying in touch all times, to recording every adrenaline pumping moment to ultimate in pocket-sized versatility,... See More

Axis Communications has launched AXIS P56 Series, which consists of outdoor-ready AXIS P5635-E and AXIS P5624-E PTZ Dome Network Cameras for wide area video surveillance in indoor and outdoor environments. “The introduction of AXIS P56 Series changes the price point and performance level of mid-range PTZ dome cameras in the security market,” says Erik Frännlid, Axis’ Director of Product Management. “AXIS P56 Series delivers all the major requirements for a PTZ camera at price levels that will be highly attractive for the majority of PTZ camera installations.”............ See More

Karbonn has introduced the power-packed Karbonn Alfa A120 with a massive 3,000mAh Li-ion battery for heavy smartphone users. The device is especially targeted at frequent travellers and professionals on the go, offering a standby time of up to 240 hours and talk-time of 18 hours removing the need for constant charging. The attractively designed Karbonn Alfa A120 has a 4.5-inch FWVGA IPS screen that offers a rich visualistic experience from all viewing angles. The device is powered by a 1.3 GHz Dual Processor, 512MB RAM and 4GB internal storage expandable..... See More

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manish paul Lapcare YO LBH 208 Headphone Lapcare Launches Bluetooth HeadphoneManish Paul, the brand ambassador for Lapcare added, “Acting involves a lot of travelling. So, I relax with my Lapcare YO LBH 208. Being foldable it’s convenient to carry around and the headband just fits right. The sound clarity is also amazing and lasts long due to its smart power saving technology. It’s a must carry accessory for me everywhere.” Offering excellent sound clarity, the headphone also comes with a high quality built in microphone for crisp and clear voice....... .See More

Commenting on the launch, Atul Gupta, Managing Director, Lapcare, said, “At Lapcare we constantly strive to transform and better the lives of our customers through carefully designed products. Everyday life requires making/attending frequent calls or listening to music during leisure time, while still on the move. This demands products which are both easy to carry and comfortable to use. The all new LapcareYO LBH 208 packs comfort, ease and style. It’s also a smart accessory that offers stand by time of Upto 500 hours, thanks to its built in smart power saving technology. We are certain that it will resonate well with our customers.” manish paul Lapcare YO LBH 208 Headphone Lapcare Launches Bluetooth HeadphoneManish Paul, the brand ambassador for Lapcare added, “Acting involves a lot of travelling. So, I relax with my Lapcare YO LBH 208. Being foldable it’s convenient to carry around and the headband just fits right. The sound clarity is also amazing and lasts long...

Lapcare has announced the launch of its unique, Bluetooth headphone under the Lapcare ‘YO!’ lifestyle series – the LBH208. Upping the style quotient, the funky LBH 208 headphone is foldable, making it easy to carry around, anywhere. The headband offers an excellent and comfortable grip. Commenting on the launch, Atul Gupta, Managing Director, Lapcare, said, “At Lapcare we constantly strive to transform and better the lives of our customers through carefully designed products. Everyday life requires making/attending frequent calls or listening to music during leisure time, while still on the move. This demands products which are both easy to carry and comfortable to use. The all new LapcareYO LBH 208 packs comfort, ease and style. It’s also a smart accessory that offers stand by time of Upto 500 hours, thanks to its built in smart power saving technology. We are certain that it will resonate well with our customers.”....... See More

iBall has extended its growing Andi series of smartphones with Andi 5M Xotic 2GB. True to its name, the phone dazzles its users with the powerful 1.3 GHz Quad-Core processor, 2GB RAM and huge 16GB in-built memory, bringing in a power-packed performance. Priced at a best buy of just Rs.8,199/-, iBall Andi 5M Xotic 2GB carries forward the iBall legacy of presenting users with high value for money products.   The alluring beauty comes with compact yet generous 5-inch IPS qHD display giving brilliant picture quality with superior graphics and sharp images but also delivers an overall astonishing experience without putting strain to the eyes. The unique and attractive 3D user interface adds more fun. At its core is the blazing 1.3 GHz quad-core processor which allows multiple apps without lags, building smoother user interface. The device is backed by a superfast 2GB RAM and 16GB of in-built storage. iBall Andi 5M Xotic 2GB warrants a ...

OPPO N3 meets the growing consumer demand by offering ample features that makes your life easy. N3 users can seamlessly multitask and go beyond the limitations of a traditional Smartphone. The double exposure function provides transparency in the images both in first and second photo that will be layered over the first. After you have taken the pictures, PI 2.0+ will automatically merge the two images into one. Without any tedious post-editing, the OPPO N3 enables you to appear in multiple locations in the same picture easily. The camera will rotate automatically while using the auto panorama mode... See More

This flagship device is set apart with incredible specs, the N3 is sure to entice the envy of its competitors. A 16MP Schneider-Kreuznach certified lens offers a maximum resolution of 64MP; a pixel size of 1.34 micron and integration of 5 optical lenses which makes it the perfect device for photography enthusiasts. OPPO N3 meets the growing consumer demand by offering ample features that makes your life easy. N3 users can seamlessly multitask ... .See More

OPPO India has launched N3 in India. With a 5.5-inch full-HD (1080×1920 pixels) display, it has a pixel density of 403ppi. The uber stylish OPPO N3 has a motorized swivel camera with PI 2.0+ technology that can track objects as they move, and can rotate up to 206 degrees. The smartphone is equipped with a multi-frame synthesis super-sampling technique that can combine multiple low-resolution RAW images into an ultra-high resolution picture with greater details. This flagship device is set apart with incredible specs, the N3 is sure to entice the envy of its competitors...... See More

The M330 is one of the most path-breaking products to be introduced in the domestic smartphone realm with the world’s first Octa-Core 1.7GHz 64bit CPU and Mali-450 Quad-Core GPU. It provides a highly fluent, efficient and seamless user experience with a 2GB RAM and a 16GB ROM. The 13MP high-resolution auto-focus main camera with F2.2 aperture.... See More

US-based InFocus has announced the launch of its revolutionary smartphone InFocus M330. The pre-registration for the remarkable handset opens exclusively on Snapdeal.com from April 7, 2015, while the sale begins from April 10. The phone will be available at a price of Rs.9,999. The phone has been introduced in India keeping in mind the high demand for a premium mid-segment smartphone that packs in superlative features at a competitive price point.   The M330 is one of the most path-breaking products to be introduced in the domestic smartphone realm with the world’s first Octa-Core 1.7GHz 64bit CPU and Mali-450 Quad-Core GPU.... See More

HTC has announced the HTC Desire 826 to help people create the best possible mobile experiences by capturing the best of “me” in photos, enjoying your best personal moments with stunning surround sound audio, and expressing the best of “me” with bold design, colours and materials.   On the addition of this new device to the Desire family, Faisal Siddiqui, President, South Asia, HTC, said, “Our consumer today represents an individuality that has quite a resolute fabric, each one being a strong and special personality in their own stride. We, at HTC, understand our consumer and design products to sit their being. The HTC Desire 826 is yet another effort of ours to combine superior quality features in a stunning smartphone at a smart price.”... See More

HTC has announced the HTC Desire 826 to help people create the best possible mobile experiences by capturing the best of “me” in photos, enjoying your best personal moments with stunning surround sound audio, and expressing the best of “me” with bold design, colours and materials.... See More  

 The new Moto E helps user connect to the world like never before. Available currently in 3G, the product will soon be introduced at 4G LTE speed in India. It comes with a 4.5-inch qHD display, front-facing camera, the latest Android software (Lollipop) and even more customization options. And, for the first time, Motorola has brought personalized software experiences.   The new Moto E features a powerful Qualcomm Snapdragon processor with a 1.2GHz quad-core CPU and advanced graphics. With a 2,390mAh battery, the new Moto E is designed to last a full day...... See More

Motorola has debuted its next-generation of Moto E smartphone. It is a new class of smartphone tailored for those looking for a great mobile experience at a price that wouldn’t break the bank.  The new Moto E helps user connect to the world like never before. Available currently in 3G, the product will soon be introduced at 4G LTE speed in India. ... See More

Rohit Midha, Director, Tablet Business Unit, Lenovo India, said, “Market research shows that Indian consumers like big screen devices that fit into the pocket or clutch. With the TAB 2 A7-30 we have managed to combine the big screen experience, added the Dolby audio entertainment with a powerful processor and still kept a form-factor that fits snugly into the pocket and can be carried 24×7.”   The tablet offers a stutter-free experience, smooth and responsive performance owing to its powerful MediaTek 1.3GHz quad-core CPU. The tablet additionally comes with built-in Lenovo DOit Apps that let user and the device do more, including sharing data with other Android devices without requiring a network, preventing viruses and malware, backing up your contacts, speeding up the device as well as syncing contacts..... See More  

Lenovo has announced the launch of its latest Dolby-enhanced, pocket-sized TAB 2 A7-30, exclusively at Reliance Digital and Amazon.in. A unique form-factor from Lenovo in the 7-inch tablet category, the TAB 2 A7-30 is amazingly slim and incredibly light at only 8.9mm thin and weighs just 269 grams. This phablet-like 7-inch tablet offers the full functionality of a phone as it also has SIM card support, so you no longer need to carry two individual devices. It is priced at INR11,800 (3G, 16 GB). The 2G version of TAB 2 A-730 will be launched shortly.   ...... See More

Celkon Mobiles has launched the new Millennia Q450. With this, Celkon continues to deliver cutting-edge features packed smartphones accessible to all income groups under the budget range. Celkon’s new Millennia Q450 is set to be the most stylish and feature-loaded KitKat model sub 5K in the quad-core segment. Millennia Q450 is a dual-SIM model powered by 1.3 GHz Quad-Core processor. The KitKat model supports Wi-Fi, Bluetooth A2DP and 3G video calling. The highlight of Millennia.. .See More