My Brand Book - First Brand Book on ICT Industry

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RITESH GUPTA Country Manager- India, Rubrik :  BRAND ROADMAP As a fast-growing Software defined data Management Company, Rubrik is poised to support Enterprises by bringing their static data to life. Rubrik has modernized and automated Cloud Data Protection and Security that covers workloads on-premises, as well as the cloud. Backup is something where nobody would want to spend a lot of time but it is also the last line of defense for any customer. Rubrik has revolutionized backup & recovery processes for the customer and helps them respond to threats and regulatory compliance with ransomwareproof backups, anomaly detection, and data governance. Rubrik doesn’t just simplify backup, but also elevates the IT organization with high business impact. Click For More 

  Security analysts warn of a sharp rise in  Application Programming Interface  attacks over the past year, with most companies still following inadequate practices to tackle the problem. A growth of 681% of API attack traffic in 2021 was reported, while the overall API traffic increased by 321%.   These stats highlight that as industries adopt API solutions, attacks against them are growing disproportionally. API is a software interface supporting online services that rely on connections to exchange data.   The risks of these attacks are large-scale and dire, many companies have delayed the deployment of applications due to API security concerns. Additionally, 34% of companies lack any API security strategy, so they rely solely on the vendor of the API solution. Click For More

Panasonic confirms Hackers accessed personal data of job candidates: Panasonic has said that hackers accessed personal information belonging to job candidates and interns during a November cyberattack.

Though daily cases rise 17% but deaths slow down 70%: Covid-19 infections continued to surge in the country at a slightly slower rate than seen last week, with over 1.9 lakh fresh cases reported on Tuesday, up 17% from the previous day's tally. Deaths from the virus, although still very low overall, were rising at a faster rate with each passing day.

The ever growing challenges of cybersecurity with no concrete solution yet….. : Worldwide spending on cybersecurity products and services has collectively exceeded $1 trillion from 2017 to 2021.The ever-growing number of public IP addresses and access points, a dramatic increase in the volume of Internet traffic, and the massive amounts of data that the world generates today, combine to create a highly favourable environment for cybercriminals to exploit vulnerabilities

Good Times Are Coming : Device and appliance manufacturers are increasingly turning their focus on after sales services, not only as a means to enhance customer satisfaction but also as a revenue-generating opportunity.

Zomato Media Private Limited : Zomato is a restaurant search and reservation app. It is used by consumers to discover, rate, and review restaurants. Zomato also offers services including online ordering

BSNL comes up with new plan with 365 days validity, unlimited voice calling and 600 GB data for Rs 1,999 : The state-owned Bharat Sanchar Nigam Ltd. (BSNL) often offers great and cheap plans to the customers. Because of the recent pandemic the new normal - work from home became prevalent for which

US gives nod to Pfizer Covid vaccine for children aged 5-11 : The United States has authorized the Pfizer Covid vaccine for children aged five-to-11, paving the way for 28 million young Americans to soon get immunized. The decision came after a high-level medical panel advising the government this week endorsed the shots, ruling that the known benefits outweighed the risks of side-effects.

Now the target is YouTube influencers in the pretext of Collaborations : Today the social media savvy persons frequently visits to VPNs, music players, photo editing, and online gaming were among the few products that the influencers were requested to advertise.

Icons Of India 2021 : SUNIL BHARTI MITTAL : Sunil Bharti Mittal is an Indian billionaire entrepreneur, philanthropist and the founder and chairperson of Bharti Enterprises, which has diversified interests in telecom, insurance,